ALLISON ALVAREZ HEDRICK

10/2023 - CURRENT

ENRICHMENT FEDERAL CREDIT UNION, Oak Ridge, TN

Marketing Manager (03/24-Current) – Develop and execute the credit union’s strategic communication plan and branding. Create marketing goals and objectives. Expand internal and external communications and community partnerships. Grow member and staff engagement. Manage Marketing Specialist staff member. Collaborate with internal departments to identify marketing needs. Facilitate and grow the Community Engagement Program and Enrich Your Future Scholarship Program. Serve as a credit union media contact. Recruit staff volunteers for community events.

Marketing Specialist (10/23-03/24) – Provide support for credit union marketing efforts. Collaborate with Marketing Team staff members. Assist with planning the annual meeting, staff appreciation dinner, and various staff and community events. Provide graphic design and copywriting support for credit union initiatives.

10/2020 - 10/2023

OUTREACH FREE CLINIC AND RESOURCE CENTER, Brandon, FL

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Executive Director (10/20 - 10/23) – Oversee all daily operations at the local nonprofit community health clinic. Develop and execute the organization’s strategic plan and annual budget. Recruit board members. Recruit new donors and expand current donor base through targeted activities. Develop a new sustained giving program. Develop and execute new revenue sources to support patient care at the clinic. Support and participate in lobbying efforts for funding in partnership with statewide and national charitable clinic associations. Foster all new and current donor, community, and corporate relationships. Represent the clinic at local community events. Serve as speaker and media representative. Recruit and manage staff and volunteers.

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08/2009 - 09/2020

FLORIDA WEST COAST PUBLIC BROADCASTING, INC. (WEDU PBS), Tampa, FL

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Vice President of Communications and Events (8/11-09/20) – Direct brand management of on-air, online, print, and outreach event initiatives for the PBS station in the 12th largest DMA in the country. Develop and execute strategic communication plans. Serve as Executive Editor of WEDU’s monthly donor magazine. Direct the organization’s online presence, including social media initiatives. Develop and execute community outreach and fundraising events. Direct WEDU’s Speaker’s Bureau program. Recruit and manage volunteer staff and interns.

Marketing and Community Partnerships Associate (8/09-8/11) - Marketing design through print and digital media. Plan event logistics for outreach, donor, town hall, and special events. Develop and design media kits, one-sheets, posters, flyers, and brochures. Research, write, and fulfill deliverables for grants.

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09/2008 - 09/2009

THE LEUKEMIA & LYMPHOMA SOCIETY, Tampa, FL

Team in Training Campaign Marketer – Fundraising and friend-raising events campaign marketer. Develop and implement a strategic digital marketing plan and collateral materials for upcoming fundraising activities and recruitment events. Develop and maintain a campaign website, e-blasts, and e-newsletters. Planned and executed fundraising recruitment events. Manage matching gifts initiative.

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01/2006 - 08/2011

IN PROGRESS LTD CO, Tampa, FL

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Event Planner and Marketer – Developed strategic marketing and event plans for a variety of organizations and products. Innovative layout and design of advertisements, including the development of product logos for the Home Shopping Network (HSN). Creation of custom art and logos. Editor-in-Chief of the international journal NetworkNews and bilingual newspaper Prensa Informativa. Implementation of Promotional Events.

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01/2005 - 05/2006

CAROLINA TURKEYS, Mt. Olive, NC

Senior Communications Specialist – Serve as Public Relations and Information officer for the world’s 4th largest food processing plant. Responsible for external press information and internal strategic communication planning. Develop and execute a companywide strategic communications plan. Facilitate leadership training courses. Lead communication planner for VPP / Star Site Program. Serve as the company event planner. Executive editor of monthly bi-lingual company newspaper. Serve as company/community liaison with Chamber of Commerce and serve on community boards, including the Boys and Girls Club.

 

Previous Work Experience

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• The Tampa Tribune

• Largo Cultural Center

• Val-Pak Direct Marketing Systems

• The Pilot Newspaper

• The Robesonian Newspaper

• Freelance (Private Event Planner / Marketing Consultant)

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